Below is a letter going out to the leading local milk delivery company here in the UK - seems to me they'd be ideal to spearhead a drive towards local, seasonal product sourcing and distribution. A draft of the letter going out tonight - I'd love to hear your thoughts - good idea or stoopid? Dear Sir Premium Local Produce – sourcing, managing, and distributing As you are fully aware, there is a growing awareness of “food miles” and associated carbon footprints in food distribution. All of the supermarket chains, to a greater or lesser extent, have prepared strategies to demonstrate their green credentials. Often, these credentials do not stand up to even surface scrutiny; take a look at the number of supermarket vegetable products that are flown in from the Ivory Coast, or Kenya, then distributed nationally by road. It seems to me that Dairy Crest have a uniquely golden opportunity to leverage several unique features of your distribution model: · An already “green” lo
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Showing posts from October, 2007