Information Harvesting and Interpretation
My Company, Kofax, has recently acquired some interesting capabilities through the purchase of several companies in the last few years. One of these, Kapow Software, is of especial interest through it's capabilities to automate the collection of data from the web. Harvested, this data can be manipulated, transformed, delivered and interpreted.
these automated sequences are packaged into a set of routines called "Robots", which can be converted into Web Services that can be used by users and processes globally.
Examples include:
Brand Protection - big name brands are fiercely protective of their reputation: they need to ensure that their products are presented and positioned by online retailers appropriately, that no "grey" distribution channels exist to create unfair competition to retailers who follow the brand guidelines. Channels for the selling of fakes and counterfeit goods need to be assiduously monitored for infringement of copyright and damage to the brand.
Previously this was a manual task, undertaken through painstaking manual searches of various websites; the gathered evidence would then have to undergo painful analysis and reports make for submission to the client.
now, organisations such as TrustPilot can provide brand protection, social media campaigns, price comparison, fraud detection, and an almost unlimited set of capabilities through the use of Kapow Software.
What does this look like? Stefan Anreasen describes the process of setting up a REST service very well in this shport, ten-minute clip:
http://youtu.be/UueKp0nJuhg
these automated sequences are packaged into a set of routines called "Robots", which can be converted into Web Services that can be used by users and processes globally.
Examples include:
Brand Protection - big name brands are fiercely protective of their reputation: they need to ensure that their products are presented and positioned by online retailers appropriately, that no "grey" distribution channels exist to create unfair competition to retailers who follow the brand guidelines. Channels for the selling of fakes and counterfeit goods need to be assiduously monitored for infringement of copyright and damage to the brand.
Previously this was a manual task, undertaken through painstaking manual searches of various websites; the gathered evidence would then have to undergo painful analysis and reports make for submission to the client.
now, organisations such as TrustPilot can provide brand protection, social media campaigns, price comparison, fraud detection, and an almost unlimited set of capabilities through the use of Kapow Software.
What does this look like? Stefan Anreasen describes the process of setting up a REST service very well in this shport, ten-minute clip:
http://youtu.be/UueKp0nJuhg
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